The information we learn from customers helps us personalize and continually improve your experience at sobysontheside.com. Here are the types of information we gather.

• Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our store, and communicating with you.
• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses sobysontheside.com. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at sobysontheside.com if we cannot recognize you, we want you to be aware that these tools exist.
• Information from Other Sources: For reasons such as improving personalization of our service (for example, providing better recommendations or special offers that we think will interest you), we might receive information about you from other sources and add it to our account information.

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and to provide features such as storage of items in your Shopping Cart between visits. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of sobysontheside.com’s coolest features, and we recommend that you leave them turned on. Failure to enable cookies may make it impossible for you to use the shopping features at sobysontheside.com

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only with the subsidiaries Soby’s On The Side, LLC controls and as described below. Affiliated Businesses We Do Not Control: We work closely with our affiliated businesses. In some cases, we operate stores jointly with these businesses. You can tell when another business is involved in your transactions, and we share customer information related to those transactions with that business. Business Transfers: As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that substantially all of the assets of Soby’s On The Side, LLC, are acquired, customer information will of course be one of the transferred assets. Protection of Soby’s On The Side, LLC and Others: We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Soby’s On The Side, LLC, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We reveal only the last five digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain sobysontheside.com features. You can add or update certain information on pages. When you update information, we usually keep a copy of the prior version for our records. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. The Federal Trade Commission provides useful information about online privacy on its own Web site, Site Seeing on the Internet.

If you are under 18, you may use sobysontheside.com only with involvement of a parent or guardian.

If you choose to visit sobysontheside.com, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of the state of South Carolina. Our business changes constantly. This Notice and the Conditions of Use will change also, and use of information that we gather now is subject to the Privacy Notice in effect at the time of use. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes.